I'm Niza Ravelo. I've spent the last twelve years working in digital marketing, content, and ecommerce in various forms, with Shopify as the focus since 2015. Studio Niza is where that experience focuses on one thing: helping Shopify owners actually grow.
I started freelancing in 2014, doing eBay listings. From there, the work expanded across most of the major ecommerce platforms: Amazon, then Shopify around 2015, then Etsy, BigCommerce, Magento, and a handful of smaller ones along the way. Each platform taught me something different about how online stores actually work, and where the gaps tend to live.
Of all of them, Shopify stuck. It's the platform built for solopreneurs and small brands, and the more I worked with it, the more I found myself recommending it to almost every client building from scratch. The combination of solid defaults, a thriving app ecosystem, and a learning curve that doesn't punish beginners is hard to beat.
Somewhere along the way, I realized the best way to actually understand Shopify was to use it for myself. So I built my own Shopify store from the ground up: products, photography, listings, SEO, content, the chatbot, the email flows, every layer of it. The store eventually went on pause when client work picked up enough that I couldn't sustain both at the standard I wanted, and a rebrand has been in the works ever since. But that hands-on experience permanently changed how I work with clients. There's a difference between recommending an SEO strategy you've read about and recommending one you've personally watched move your own numbers.
I went full-time freelance once the freelance income consistently exceeded my day-job salary, working evenings and weekends to keep up. Studio Niza is the result of those years narrowing in on what I do best: focused Shopify growth work, four services, no generic agency menu.
Four services. Specialized to Shopify. No generic agency menu.
Custom keyword research per page, real schema, image enhancement work, indexing follow-through. Plus generative engine optimization, so your products get cited when buyers ask AI assistants.
Keyword-researched, brand-aligned posts that target the questions your buyers are typing into Google. Built for SEO without reading like SEO.
Custom assistants trained on your store. They answer customer questions, recover abandoned carts, hand off when needed. Hosted, maintained, quietly working.
Automated requests, branded follow-ups, replies to every review. Plus reviews redirect when products discontinue, so accumulated trust signals don't disappear.
Everything happens over email and Loom. No standing meetings, no Zoom calls, no calendar tag. If a 30-minute call is genuinely necessary, we'll have one. Most of the time it isn't.
I don't take work on WooCommerce, Squarespace, BigCommerce, or other platforms. The whole value of a specialist is that they've solved the same problems hundreds of times. If your store is on Shopify, you're in the right place.
Every dollar is on the pricing page. Every scope item is in the contract. If a service can't be delivered well at a given price, the price goes up or the tier comes off the menu. I don't run discovery calls that turn into sales calls.
Most of my work is permanent. Optimized pages stay optimized. Published blog posts stay published. The chatbot is the one exception, because chatbots need ongoing care to stay accurate. Everything else is yours forever, even if we eventually part ways.
Studio Niza is a solo practice based in the Philippines, working with Shopify owners worldwide. The studio name reflects how I actually operate: a small, focused workspace where things get made carefully, not a large team you'll be passed around.
All work is done by me. If the studio ever grows beyond a solo operation, it will only be with people whose work I'd want to put my own name on. For now, when you hire Studio Niza, you're hiring me.
The list is short on purpose. A consultant who lists every tool ever invented isn't a specialist, they're an aggregator.